Purity, place, and a slower process.
Serenoil began with a single belief: that the best oil is the simplest one — grown in one place, pressed with care, and delivered without anything added.
El Gouna, Red Sea
Where it begins — a farm in El Gouna, Egypt.
Our jojoba plants are grown along the Red Sea coast in El Gouna, Egypt. The dry, sunny climate of the region creates ideal growing conditions for jojoba — a desert plant that produces seeds rich in a unique liquid wax.
We cold press the seeds at low temperature to preserve every nutrient in the oil. No heat, no chemicals, no refinement — just the raw extract of a single plant from a single location.
Why Jojoba
The closest thing to your skin's natural oil.
Jojoba isn't technically an oil — it's a liquid wax ester, chemically similar to the sebum produced by human skin. This makes it uniquely compatible with skin and scalp: it absorbs without clogging, balances moisture without greasiness, and leaves hair feeling conditioned rather than coated.
What We Stand For
Three things we will never compromise on.
01
Purity
Every bottle contains one ingredient. We will never add water, fragrance, preservatives, or filler oils to dilute what we grow and press ourselves.
02
Origin
We know exactly where our plants grow and who tends them. The connection between soil and product is direct — we don't source from anonymous suppliers.
03
Slowness
Cold pressing takes longer and yields less than heat extraction. We choose it anyway because it preserves everything the plant offers — and because shortcuts have no place in what we make.
The Mission
Pure oils. Real origins. Zero compromise.
The natural beauty market is filled with products that promise purity but deliver dilution. Serenoil exists to be the opposite — a small, focused collection of single-ingredient oils that do exactly what they say, made exactly as we describe, grown and pressed where we say they are.
We started with jojoba because it is the most versatile single oil we know. Cold pressed from plants grown in El Gouna, Red Sea, Egypt — one origin, one ingredient, nothing added. Rosemary and coconut will follow, each held to the same standard of purity and cold-pressed integrity.
- 100% single-ingredient — no blends, no fillers, no preservatives
- Cold pressed at low temperature to preserve every nutrient
- Bottled in dark glass to protect quality from light and heat
- Traceable origin — you know exactly where your oil comes from
